Building and optimizing a Squeeze Page

Squeeze pages have one goal - to squeeze some data from visitors. Any page where visitors land on is by definition a “Landing page”. But a squeeze page tells you more about its design: It has to leave a visitor with no other choice but to fill in the required fields in order to proceed, no other links and wayouts. Obviously some, maybe even most visitors may not like being “squeezed” and will just abandon the page. Megan Marrs, in her post "How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design?", describes the squeeze page as an ultimatum:  "A squeeze page should act as an ultimatum for visitors – either take the offer or leave the page.". This is exactly why you must understand landing and squeeze page optimization. By optimizing your design and message you will be able to minimize the number of visitors who abandon your squeeze pages.

What can you do to optimize your squeeze pages?

It all starts with a good design and message. You want something from your visitors, give them something to look for: Use a clear message, offer an e-book, a free webinar, early registration etc. your next step is to make sure you did not do any mistakes in designing your form. That’s where FormTitan’s CRO engine comes handy: It goes over your form and lets you know if there is anything that requires fixing. E.g. did you set phone number as a mandatory field? That’s a huge mistake...Research have shown people really don’t like leaving their phone number and will just abandon your form.
Debbie Drum talks about the importance of understanding CRO in her post "The 6 Components of a High Converting Squeeze Page". She claims that "When you understand your conversion rates, you will know how well or poor your squeeze page is performing". Click here to read more about CRO.

You optimized your form, what next?

Are you sure you got the key message right? Are your background images doing the job?
That’s where A/B testing comes into play. Create several versions for your squeez page. Try different key messages, different images and even different layout. Put it to test and see how your users react. Soon you will find out which version is your winner. Click here to read more about A/B testing and online Forms.

Ok, so CRO wise you are ok, what’s next?

Before you start driving a lot of traffic to your new page, you may want to know how your visitors interact with it. For this purpose you can use our heatmap feature. This will give you an idea how your visitors interact with your page. Which areas they hover around, and which areas they neglect. Dan Virgillito refers to heatmaps as "friends" in his post "The Ultimate Guide for Using Heat Maps to Increase Conversions". he asks: "Imagine if you had a friend who knew the answers to these questions. That would be quite helpful right?", and answers "Well you kind of do, in heat maps.".
Click here to read more about heatmaps and what they do for you.

What else can you do?

Interaction. Interact with your visitors, get personal and get their feedback. The best thing you can do is chat enable your page. We are not suggesting here that you set up a call center with 24/7 agents, although for some businesses that’s a very good idea. The idea here is to get some basic initial feedback. As you fine tune your page and your message, talking with some users can be really helpful. Click here to find more about FormTitan’s built in chat feature.