The lead generation form, aka lead gen form, is a way to increase conversion and collect more leads and it is the last stop on your site, before the visitor turns into an actual prospect.
The lead gen form can turn a visitor into a member of your club, a subscriber to your newsletter, etc.
Lead Generation form submissions – when a guest fills out a form – are one of the most important leading conversions a business or organization can focus on since they put you directly in touch with potential customers.
Lead generation forms (Unlike basic forms that contain only a few fields like name and email address) mostly include fields that capture specific information about the customer. Something about him that is relevant to you, like his hobbies, where they live, their preferences etc.
Having this information helps your business to get more relevant leads - prospects who fit your business standards, in order to convert them into new customers.